China Mobile 2015: Strong return to 4G potential, releasing new services and ready to launch
In 2015, the powerful China Mobile is back.
Draged by TD-SCDMA, China Mobile has experienced several years of downturn.
With the large-scale commercialization of 4G, China Mobile quickly regained its strong position in the market.
In the past year, the domestic telecom operation market has been completely led by 4G. China Mobile’s previous hard work has quickly paid off.
Official operating data released by China Mobile show that as of December 31, 2015, China Mobile had a total number of users of 826 million, with nearly 20 million new users annually, and the number of 4G users exceeded 300 million.
At the same time, with the foundation of 4G, China Mobile reintegrated new businesses in 2015 and completed a new layout in the Internet and Internet of Things fields.
With 4G on the left and new business on the right, China Mobile is making more and more steady progress.
4G potential is fully unleashed
In 2015, the number of China Mobile's 4G users exceeded 200 million, a year-on-year increase of nearly 250%.
Among them, the migration of 2G and 3G users to 4G Obviously.
In the domestic market, "He 4G" has achieved unparalleled success.
China Mobile has accumulated experience in multiple dimensions such as technology, network, terminal, ecology, and market. , finally allowing the potential of 4G to be fully unleashed in 2015
By the end of 2015, China Mobile had built the world's largest 4G network, with more than 1.1 million 4G base stations.
China Mobile’s 4G network basically achieves continuous coverage of domestic cities, counties and high-speed rail lines, effective coverage of data service hotspots in developed towns and rural areas, deep coverage of major tourist areas, sports venues and other public places, covering the population Over 1.2 billion.
In terms of network upgrades, using carrier aggregation technology, the maximum downlink rate of China Mobile's 4G network exceeds 300Mbps.
China Mobile has VoLTE services have been launched in many cities across the country, including Hangzhou and Beijing.
In terms of terminals, under the leadership of China Mobile in 2015, the number of terminals supporting TD-LTE has exceeded 1,000 models, with annual sales of more than 300 million 4G terminals.
Currently, more and more terminals support China Mobile CA and VoLTE.
In 2015, the contribution of 4G to China Mobile was extremely obvious.
From China Mobile's own perspective, 4G network traffic has accounted for 75% of the company's mobile data network traffic.
From an industry perspective, nearly 70% of China’s mobile Internet traffic occurs within China Mobile’s network.
At the same time, the overall value focus of the current mobile communications industry is shifting to traffic. 4G has driven the rapid growth of China Mobile customer DOU, which has increased from less than 200MB in 2014 to more than 800MB currently, which is more than three times that of 3G users.
China Mobile’s total network (2G/3G/4G) customer DOU jumped from last in the industry to first in the industry.
New business ready for launch
4G is the foundation and capital of China Mobile’s development, and new services are the breakthrough for China Mobile to find new development .
In 2015, China Mobile completed the reintegration of new businesses. After the integration, the businesses of each company are clearer and the services are more professional.
In 2015, China Mobile relied on Migu Company to integrate and operate five major content bases and established an Internet company, an online service company, and an Internet of Things company. Companies, Internet of Vehicles companies and other professional institutions that are expanding into emerging business fields
Among them, Migu Company is China Mobile’s bridgehead in the field of digital content.
< p>China Mobile hopes to develop content aggregation and monetization capabilities by building the Migu+ platform.Relying on China Mobile’s advantages in capital, payment, online and offline channels, and big data resources, it will cooperate and share with the industry chain. Copyrighted resources.
China Mobile has invested more resources in introducing copyrighted content to create a complete ecological chain integrating original content production, processing, distribution, precise delivery, and convenient payment.
The newly established China Mobile Internet Company shoulders the important task of China Mobile to expand the mobile Internet.
Relying on this company, China Mobile will expand its capabilities and open platforms, and increase its channel capabilities. Construction, gathering high-quality partners to establish a channel distribution system centered on MM
Internet of Things companies focus on China Mobile's expansion in the field of Internet of Everything.
Currently, China Mobile has built and commercialized the world’s largest and first domestic IoTThe private network can carry billions of IoT terminals, compared with ordinary IoT platforms.
In terms of promoting the Internet of Everything, China Mobile has fully opened up all kinds of information and operation management capabilities based on mobile communications for the Internet of Things communication connection services, and provided them to corporate customers in the form of APIs to achieve "things and To make "thing" communication operable and manageable, more than 20 APIs have been opened to serve different enterprise users.
