China's wireless router market may pick up in 2016
According to the "2015 China Smart Router Market Monitoring Report" released by iiMedia Consulting not long ago , as telecom operators vigorously promote broadband upgrades, the penetration rate of fiber-to-the-home has increased significantly. Most of the products currently on the market can no longer meet the needs of fiber-to-the-home. Therefore, starting from 2016, wireless routers will face large-scale upgrades. This means that the market will start to stop falling and pick up, which will also bring more opportunities to smart router manufacturers.
In 2015, the domestic wireless router market was 65.2 million units, a decline of more than 10%. Home WiFi equipment has entered a period of market saturation.
In 2015, the sales volume of smart routers exceeded 6.5 million units, accounting for 9.9%, up from less than 2% the year before.
Smart routers have become a force that cannot be underestimated in this traditional industry.
iiMedia Consulting analysis believes that smart home devices are still in the process of popularization, and most users do not have strong demand for smart functions.
In 2015, a variety of mini smart routers priced under 100 yuan began to appear on the market.
Since the price is similar to traditional routers, iiMedia Consulting analysts believe that this move will help convert smart router users as quickly as possible.
And in the market In terms of structure, major manufacturers are also ebbing and flowing: 360 came from behind and became the number one in the intelligent routing market; Huawei entered the routing market and its market share cannot be underestimated; at the same time, Xiaomi routers withdrew from the four major strategic sectors and their status declined. .
As TP-LINK begins to transform, the tug-of-war for market share may become even more intense in 2016.
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