Many places promote triple-network integration, radio, television and telecommunications alliance to develop audio-visual business
Entering 2016, both in terms of policy and market, the integration of the three networks The trend is fully reflected.
Various broadband convergence services continue to emerge, resources are shared, and the boundaries between telecommunications networks, radio and television networks, and the Internet become more blurred.
Fujian and Ningxia issued implementation opinions on the three-network integration promotion plan respectively. China Radio and Television Network Co., Ltd. obtained seven telecommunications business licenses. Tencent and Future TV, a subsidiary of CNTV, jointly launched a smart phone equipped with TV-specific chat tools. Cloud TV, China Telecom and China Unicom have taken the integrated development of broadband and TV to a new level.
In the process of interconnection and interoperability in the construction of information network infrastructure and the acceleration of market reshuffle, how to build a sustainable development monetization model based on high-speed broadband networks has become a breakthrough for radio, television and telecommunications operators. The only way to survive a crisis.
The three-network integration process is accelerating, promoting the two-way entry of radio, television and telecommunications
With the continuous support of policies, the three-network integration process has gained substantial advancement.
On January 13, 2010, the State Council executive meeting decided to accelerate the integration of telecommunications networks, radio and television networks and the Internet.
This is seen as a substantial progress in the government’s official move to promote the integration of the three networks.
After five years, in September 2015, there was another big news about the integration of three networks., the State Council issued Document No. 65 to comprehensively promote the integration of the three networks, requiring the two-way access of radio, television and telecommunications services to be expanded nationwide, accelerating the construction of broadband communication networks, next-generation radio and television networks and the next-generation Internet, and improving network information security and cultural security management system.
At the 2016 National Industrial and Information Technology Work Conference, Miao Wei, Minister of the Ministry of Industry and Information Technology, also made it clear that in 2016, the Ministry of Industry and Information Technology will organize the comprehensive implementation of the three-network integration promotion plan and steadily promote the expansion of the three-network integration business in phases. To the whole country.
Entering 2016, various localities are actively promoting the integration of the three networks.
For example: Fujian Province promotes the integration of three networks from seven aspects, effectively promotes the integration of the three networks in the province, expands information consumption, promotes the development of related industries, and strengthens network infrastructure construction.
Ningxia previously issued the "Ningxia Hui Autonomous Region Triple Network Integration Promotion Plan" to determine the "timetable" for promoting triple network integration, indicating that the two-way business entry into Guyuan City and Zhongwei City will be completed in 2017, which will increase and enrich culture The service forms and contents of the information consumption industry promote the sustained and stable growth of information consumption.
In the context of triple network integration, the trend of integration of radio and television and telecommunications is gradually becoming apparent.
Recently, in order to meet the needs of the bidders for the construction of wireless two-way network access networks, radio and television operators in Guangdong, Chongqing, Guizhou and Gansu provinces jointly entrusted CNTIC International Tendering Company to carry out the construction of radio and television cable and wireless satellites. The converged network project will be subject to public bidding.
The bidding document clearly requires that the manufacturer of bidding equipment must have the ability to participate in the supply of 4G (TD-LTE/FDD-LTE) to telecom operators in China, and must provide similar bidding products within the past three years. Supply contracts with domestic telecom operators.
In addition, State Grid Corporation of China obtained the Internet data center business, Internet access service business, network hosting business, domestic multi-party communication service business, and domestic Internet virtual private network issued by the Ministry of Industry and Information Technology at the beginning of the year7 cross-regional telecommunications business licenses including business, call center business, and information service business.
This will help the State Grid Corporation to further play the role of the national cable TV network in participating in the three-network integration market, and provide important conditions for the State Grid Corporation to enrich business types, expand service channels, and improve service quality.
The audio-visual business has a promising future, and radio, television and telecommunications have formed an alliance to make gold together
Audio-visual business integrates Internet, multimedia, and communication technologies, with The catch-up and on-demand functions have been recognized by more and more users and continue to occupy the market share of traditional TV services.
The integration of telecommunications business, television business, and Internet business is accelerating, and the audiovisual business has become the focus of competition for all parties.
Under the policy of three-network integration, in the future, providing interactive audio-visual entertainment service products such as live video, video on demand, and value-added applications will become the key to making money for each operator.
The revenue of the online audio-visual industry reached 53.15 billion yuan in 2015, an increase of 36.8% from 38.86 billion yuan in 2014.
According to a survey by the China Internet Network Information Center, as of June 2015, the number of online video users in China reached 461 million, with a utilization rate of 69.1%.
Among them, the number of mobile video users was 354 million, an increase of 41.54 million compared with the end of 2014, with a growth rate of 13.3%.
Mobile viewingVideo users accounted for 76.8% of the total, an increase of 4.6 percentage points from the end of 2014.
It can be seen from this that China’s online audio-visual service industry maintains rapid growth and has entered an explosive period.
In terms of policy, the integration of the three networks has broken the previous monopoly of radio and television in content delivery and telecommunications in the field of broadband operation, and clarified the guidelines for mutual entry: Under the circumstances, radio and television enterprises can operate value-added telecommunications services, basic telecommunications services managed by reference to value-added telecommunications services, etc.; while telecommunications enterprises can engage in the production and production of radio and television programs, Internet audio-visual program signal transmission, and IPTV transmission services except for current affairs programs. , mobile TV distribution services, etc.
According to data from the Ministry of Industry and Information Technology, as of December 2015, there were more than 45 million IPTV users nationwide.
4K video TV relying on high-speed broadband has become the new broadband convergence service mainly promoted by operators.
With the advent of the broadband era, business from the Internet is a real challenge that radio, television and telecom operators will face. This is also the timeliness and necessity of triple play integration. The embodiment of this, radio and television and telecommunications should take advantage of the opportunity of triple network integration to complement each other, learn from each other and cooperate, cope with challenges and jointly explore the vast space of information application.
Among them, developing audio-visual new media services through technological upgrading and realizing business interconnection will be the key to the layout of telecommunications and radio and television operators.
For radio, television and telecommunications operators, it is necessary to build a transmission network with broadband as the core, with TV screens as the terminals for video enjoyment, and a set of multi-screen interactive audio-visual devices that use other terminals, especially mobile terminals and TV screens, as the means of interaction. The new media system fully mobilizes the user, content, and platform advantages of radio and television and the network transmission advantages of telecommunications to truly realize multi-terminal interactive experience of audio-visual services.
Seize the opportunity, change the industry model, and create a new development path for audiovisual new media while having a competitive advantage.
